A typical project lifecycle works within a defined framework. However, it also takes the culture and practices of undefined areas to deliver a long-lasting impact in customer’s minds. Here are a few tips to unlock the undefined thinking path.

Typical projects’ lifecycle appear as below:

  • Discussions between client and us.
  • Gather Voice Of Customer (VOC) to create prototypes and influence client for business
  • Agreements covering expectations, features and who-owns-what (usually well-documented with cross signs for reference) – Bottom-left box in given figure.
  • Execution and Delivery
  • Hand-over and Close

Every step in above project lifecycle is utmost important. However, an extra flavor and long term relations with the client build in nuances of what undefined we do between the defined steps. A few areas to think through for undefined:

  • Customer Pains: (usually QA focus areas) – Bottom-right box in the figure.
    • What are the circumstances at customer side that may fail the product?
    • What happens if delivered product do not work as anticipated?
    • What financial and emotional implications of poor quality product at customer side?
  • Customer Gains: (usually Dev focus areas) – Top-left box in the figure.
    • What customer is trying to achieve with the product that we deliver?
    • How customer benefit from the product?
    • How customer measures the success of the product?
  • Customer Goals: (usually management focus areas) – Top-right box in the figure.
    • How this project fits in customer’s vision and bigger scheme of things?
    • What is potential strategy of the customer moving forward and beyond this project?

For every business, the Customer is King!


Vijay Patnana | Senior Tech Leader- AI & ML – Technology – BlueConch Technologies


Published on March 31, 2021